25 years of helping authors share their work.
The Write Kit is a guided marketing program built by a 25-year industry veteran. A clear path forward, built around you and your book.
You wrote the book. Now what?
You poured everything into writing your book. And then someone told you that was only half the job.
Suddenly there's a list: build a website, write a bio, set up a newsletter, get on social media, pitch to podcasts, create a press kit, figure out Amazon keywords—and that's before lunch. It's overwhelming. It feels foreign. And most of the advice out there is either too generic to be useful or too aggressive to feel right.
You're a writer! You shouldn't have to become a marketer overnight... but you do need a way through it.
Your book deserves more than a checklist.
Liz Dubelman is a two-time Emmy Award–winning producer and book marketing strategist. She's worked with everyone from debut novelists to internationally recognized writers, and her career includes founding VidLit (a book marketing technology company), leading production at Jib-Jab, and producing original content for Carrie Fisher, David Foster Wallace, Bill Maher, and Bill Bryson.
She created The Write Kit because she saw the same pattern with every author she worked with: talented writers who felt lost, overwhelmed, or defeated by the marketing process. Her mission is simple—give every author a marketing partner, not just a set of instructions.
We've Worked with the Best
Decades of experience serving top names in media and publishing, from major houses to iconic storytellers.
Whole Artist Marketing
“Authors aren't marketers by default. Our job is to meet them where they are.”
The Write Kit was created by Liz Dubelman, a book marketing professional with over 25 years of experience working directly with authors—from debut novelists to internationally recognized writers.
Her approach is called Whole Artist Marketing. It's built on a simple idea: marketing your book doesn't require you to become someone you're not. The same taste, care, and authenticity you bring to your writing can guide how you share it with the world.
A clear path, not a fire hose
It starts with a conversation.
Liz gets to know you, your book, and your goals. No forms, no algorithms—a real conversation about where you are and where you want to go.
Liz builds your plan.
Based on that conversation, Liz curates a custom marketing plan—a sequence of clear, manageable milestones tailored to your specific situation. Not every author needs the same things, and your plan reflects that.
You work through it together.
As you complete milestones, you have access to educational content that explains the why behind each step, tools that help you create professional marketing materials, and a direct line to Liz whenever you have a question or need feedback.
At your pace, on your terms.
There’s no pressure to move faster than you’re comfortable with. The platform is patient. If life gets busy and you need to step away, your plan is right where you left it when you’re ready to come back.
Built for authors at every stage
The Write Kit works with authors across genres and publishing paths—traditionally published, indie, hybrid, and self-published. Whether you're preparing for your first launch or managing an established backlist, the platform meets you where you are.
It's particularly well-suited for authors who know they need to market their book but aren't sure where to start, who've tried doing it on their own and found it scattered or overwhelming, or who want expert guidance without handing everything off to an agency.
Every author is invited by Liz after a personal conversation. This is by design—it ensures your plan is built for your situation, not adapted from a template.
When you're ready, we're here.
The Write Kit begins with a conversation. If you're curious about how it works or want to talk about your book, reach out to Liz directly.